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Changing the world one airport at a time

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Airport Advertising

  • Airport advertising positively impacts brand awareness:
    • 89% - Notice Airport Advertising
    • 83% - Read Airport Advertising
    • 55% - Recall Airport Advertising
  • Multiple touch-points increases recognition
    • 75% - Airport advertising boosts mobile engagement
    • 47% - Feel inclined to take a photo at a selfie station
    • 46% - Feel inclined to post on social media while at the airport
  • 91% - Agreement that airport advertising is NOT intrusive


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Passenger Profile

Leisure Passenger:

  • Elite
  • Affluent
  • Well-Educated

Business Passenger:

  • Frequent Flyer
  • C-level Executives
  • Decision Makers

Annual Household Income:

  • 100K+


Our DSM Story

  • In 2023, DSM has had a 9%-28% increase each month in number of enplaned & deplaned travelers.
  • Nearly 3 million passengers pass through the Des Moines Airport annually.
  • With nonstop flights from Des Moines to over 20 popular destinations (and counting!)

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Types, Locations, and Bundle Opportunities

LOCATIONS TO ADVERTISE

  • Baggage Claim
  • TSA/Security Checkpoint
  • Welcome to DSM
  • Arrivals Hallway
  • Concourses
  • Wall & Floor Vinyls
  • Floor Exhibits

TYPES OF ADVERTISING

  • Backlit Flexgraphics
  • NonBacklit Flexgraphics
  • Baggage Claim Information Displays
  • Digital
  • Wall & Floor Vinyls
  • Floor Exhibits

TYPES OF BUNDLES

  • Concourse Backlit Flexgraphic Duo Bundle
  • Concourse Nonlit Flexgraphic Duo Bundle
  • Digital Package Bundle
  • Custom Bundles!!

BAGGAGE CLAIM

WELCOME TO DES MOINES DIGITAL

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LOCATION: BAGGAGE CLAIM


SIZE: :07 SECONDS ON A 98" MONITOR


RESOLUTION: 1080PX W x 1920PX H


FLOOR PLAN LOCATION:

WD1

(PUSH PLAY TO WATCH)

BAGGAGE CLAIM

BAGGAGE BACK WALL BACKLIT FLEXGRAPHIC

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LOCATION: BAGGAGE CLAIM


SIZE: 4'H X 7'W


FLOOR PLAN LOCATION:

B1 - B4

BAGGAGE CLAIM

BAGGAGE DIGITAL NETWORK

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LOCATION: BAGGAGE CLAIM


SIZE: :07 SECONDS ON (2) DOUBLE-SIDED 85" MONITORS


RESOLUTION: 1920pxH x 1080pxW


FLOOR PLAN LOCATION:

D1 + D2

(PUSH PLAY TO WATCH)

BAGGAGE CLAIM

TSA/SECURITY CHECKPOINT BACKLIT FLEXGRAPHIC

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LOCATION: BAGGAGE CLAIM


SIZE: 4'H X 7'W


FLOOR PLAN LOCATION:

T1 - T3

CONCOURSES

DOUBLE - SIDED CEILING - MOUNTING

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LOCATION: CONCOURSE A +

CONCOURSE C


SIZE: 2'H X 16'W


FLOOR PLAN LOCATION:

F1 - F4

ARRIVALS

ARRIVALS HALLWAY BACKLIT FLEXGRAPHICS

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LOCATION: ARRIVALS HALLWAY


SIZE: 4'H X 7'W


FLOOR PLAN LOCATION:

S1 - S8

ARRIVALS

WELCOME SOFFIT BACKLIT FLEXGRAPHICS

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LOCATION: ARRIVALS HALLWAY


SIZE: 6'H X 6'W


FLOOR PLAN LOCATION:

P1 - P2

(PUSH PLAY TO WATCH)

CONCOURSES

CONCOURSE A + CONCOURSE C - NONLIT FLEXGRAPHIC BUNDLE

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LOCATION: CONCOURSE A +

CONCOURSE C


SIZE: 4'H X 16'W


FLOOR PLAN LOCATION:

N1 - N2 AND N3 - N4

CONCOURSES

CONCOURSE A + CONCOURSE C - BACKLIT FLEXGRAPHIC BUNDLE

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LOCATION: CONCOURSE A +

CONCOURSE C


SIZE: 4'H X 7'W


FLOOR PLAN LOCATION:

A1 - A7 AND C3-C9

ARRIVALS

FLOOR DECALS - ADHESIVE NON-DAMAGING VINLY

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LOCATION: TBD BASED ON APPROVAL


DURATION: SHORT-TERM CONTRACT - 1 TO 3 MONTHS


SIZE: RATE FOR 5' X 5' SPECIAL SHAPES ARE MAY BE ADDITIONAL COST


FLOOR PLAN LOCATION:

G1 & G2

Few Notes

Hand Drawn Dollar Coin

All rates are net monthly and subject to change.


Tools, Screwdriver, Wrench, Construction And Tools, Repair Icon

Production, installation, removal & repairs are additional and the responsibility of the advertiser.

Calendar Icon

25% surcharge on all contracts less than 12 months.


Money Deal Icon

2 month refundable deposit due at signing.